Key Results
Significant growth in website traffic from local customers searching for pharmacy services.
Substantial improvement in local search rankings for pharmacy-related keywords.
Measurable growth in revenue attributed to improved online presence.
Challenge & Solution
The Challenge
Our client, a local independent pharmacy, was facing several challenges in a competitive healthcare market:
- Outdated website with limited information
- Inconsistent business information across online listingd
- Limited page and product information
- No strategy for highlighting specialized services
Our Solution
We developed a comprehensive SEO strategy that included:
- Complete Google Business & Location optimization
- Kkeyword research targeting pharmacy services
- Creation of service-specific content pages
- Implementation of on page optimisation for core site pages
Implementation Process
Phase 1: SEO Foundation
We began by establishing a strong local presence:
- Optimized Google Business Profile with accurate information
- Created consistent NAP (Name, Address, Phone) across directories
- Implemented local schema markup on the website
Phase 2: Website Optimization
We redesigned the website to improve user experience and conversions:
- Created mobile-responsive design for on-the-go customers
- Implemented clear service pages for each pharmacy offering
- Improved site speed and performance
- Enhanced contact and location information visibility
Phase 3: Content Development
We created valuable healthcare content to establish authority:
- Developed informational articles on common health concerns
- Created medication guides and resources
- Implemented a health tips blog with regular updates
- Added FAQ sections addressing common pharmacy questions
- Created seasonal health content (flu season, allergies, etc.)
Results in Detail
Our comprehensive local SEO approach delivered significant improvements across all key metrics:
- Website Traffic: 50% increase in monthly sessions within 14 months
- Local Search Visibility: 25% improvement in local search rankings
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