SEO Expert

Pete Jooste

CEO & Founder, SERP Intelligence

Transforming businesses through data-driven SEO strategies and competitive intelligence

15+ Years Experience

500+ Successful Projects

200% Avg. Growth Rate

50+ Team Members Trained

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About Pete

With over 15 years of deep expertise in SEO and digital marketing, Pete Jooste has built a reputation as a strategic thinker who delivers measurable results. As the founder and CEO of SERP Intelligence, he leads the vision of transforming how businesses understand and dominate their competitive landscape.

Pete's approach combines technical SEO mastery with data science innovation, creating powerful competitive intelligence platforms that reveal hidden market opportunities. His work has helped hundreds of businesses across diverse industries achieve sustainable organic growth and market leadership.

Beyond technical expertise, Pete is passionate about building high-performing teams and fostering a culture of continuous learning and innovation. He believes that the future of SEO lies at the intersection of artificial intelligence, data analysis, and human creativity.

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Key Achievements

Founded and scaled SERP Intelligence to serve 500+ clients
Developed proprietary competitive analysis algorithms
Built and mentored a team of 20+ SEO specialists
Achieved average 200% organic growth for client projects
Managed multi-million dollar SEO campaigns
Published thought leadership on AI-driven SEO strategies

The Value We Bring to Your Project

Strategic Vision

We don't just execute tactics—I develop comprehensive SEO strategies that align with your business objectives and deliver sustainable competitive advantages.

Technical Expertise

Deep technical knowledge combined with innovative automation solutions that scale your SEO efforts and maximize efficiency.

Data-Driven Results

Every decision is backed by data analysis and competitive intelligence, ensuring measurable outcomes and continuous improvement.

Collaborative Partnership

We work as an extension of your team, providing knowledge transfer and building internal capabilities for long-term success.