Our Results Speak For Themselves.
We pride ourselves on delivering results-driven SEO strategies that transform businesses. Below, you’ll find a selection of our SEO case studies, showing how we’ve helped clients across various industries achieve big growth and long term online visibility and commercial success.
License Renewal Site: Sold
Background:
In 2015, we launched a license renewal website with the goal of creating an informational lead generation platform that monetized through ads.
Challenges:
The initial challenge was building a website from scratch in a competitive niche and establishing authority in search rankings. The site relied solely on organic traffic so we neded a solid SEO strategy to ensure consistent growth
Strategy
Created a user-friendly, mobile-responsive website optimized for SEO. We developed high-quality, informational content targeting long-tail keywords, and optimised meta tags, headings, and internal linking to improve crawlability and relevance for search engines.
Results:
Over five years, the site grew to attract over 1,500 daily visits entirely through organic traffic. Its consistent performance and authority in the niche led to its sale in 2021 for a significant sum.
Domestic Training Business: +247% Increase in Leads
Background: A private training client sought to generate more leads with an established ad account that was already generating solid returns. With a limited budget, the client needed even more leads but at the same monthly cost.
Strategy:
We began by optimizing the Google Ads account with a focus on high-performing search campaigns. After reaching diminishing returns with initial campaign optimizations, we introduced AI driven campaigns to expand reach and drive even better results.
Results: +247% increase in leads YoY
Clicks: Increased +53%
Conversions: Surged a massive +247%
Cost Per Conversion: Decreased dramatically by -65%
Total Cost: Remained stable +3.4%
Conversion Rate: Increased 126.6%
These impressive results showcase our ability to reach highly targeted audiences and maximise lead generation ROI for clients with limited budgets
Online Loans Business: 58% increase in users
Background:
The Loans Group aimed to dominate high competition loan terms in the business space, focusing on lead generation and awareness. The site’s primary goal was to attract potential clients through targeted SEO efforts.
Challenges:
In February 2023, the site underwent a rebuild resulting in a loss of top positions for key business loan search terms. This presented a significant challenge in regaining visibility and driving traffic.
Strategy
Long-Tail Targeting: We developed a comprehensive blog content strategy targeting long-tail searches to capture niche traffic.
Commercial Head Terms: Utilized On-Page Optimization (OSO) and created new service pages to target high-competition commercial head terms.
Results – 58% increase in users. This improvement not only regained lost ground but improved their online presence.
Pharmacy: +50% Increase in Monthly Sessions
Background: This leading pharmacy brand targeted high-volume e-commerce and pharmaceutical-based searches. The challenge was maintaining top positions while expanding search visibility without dilution.
Challenges: Already holding top positions for many searches, the focus was on maintaining diversity without losing existing rankings.
Strategy
E-commerce SEO: Optimized shop categories and product detail pages for search.
Paid Strategy: Targeted seasonal searches with strategic shopping display placements.
Content Creation: Developed supporting content for high-value long-tail searches.
Results = 50% Growth
The brand saw a significant increase from 1 to 1.5 million sessions monthly. This growth highlights how effective a combined SEO and paid strategy can be in expanding your search visibility.
Bottle Store: +100% Increase in Weekly Users
Background: This e-commerce client focused on product categories with an initial emphasis on optimizing product detail pages for search.
Challenges: Technical issues early in the year needed addressing to achieve gains.
Strategy
Product Detail Pages: Optimized these pages for search to improve product visibility.
Technical SEO: Addressed technical issues to enhance site performance.
Results = 100% growth in Users
The outcome was a notable increase from 5,000 to 10,000 users weekly. This growth demonstrates the impact of technical SEO on improving user traffic.
Takeaways: This case highlights the importance of addressing technical issues to improve website performance and drive traffic.
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Our SEO Case Studies showcase real-world results, illustrating how combining Technical SEO, Content Strategy, and Targeted keyword Research creates lasting success.