Key Results
Significant growth in qualified users visiting the online loans platform.
Substantial boost in completed loan application submissions.
More efficient customer acquisition through organic channels.
Challenge & Solution
The Challenge
Our client, an online loans provider, was facing several challenges in a highly competitive market:
- Poor visibility in search results for key financial terms
- High bounce rates on landing pages (over 75%)
- Low conversion rates from visitors to applicants
- Increasing cost per acquisition through paid channels
- Trust issues with potential customers in the financial sector
- Regulatory compliance concerns affecting content strategy
Our Solution
We developed a comprehensive strategy that included:
- In-depth keyword research focusing on loan-seeking intent
- Content strategy addressing financial concerns and questions
- Landing page optimization for improved conversion rates
- Trust-building elements including reviews and security badges
- Simplified application process reducing abandonment
- Compliance-focused content review and implementation
Implementation Process
Phase 1: Technical SEO & Site Structure
We began by addressing technical issues affecting performance:
- Conducted a comprehensive technical SEO audit
- Improved site architecture to highlight loan products
- Enhanced mobile experience for on-the-go applicants
- Implemented schema markup for financial products
- Optimized page load speed, reducing bounce rates
Phase 2: Content Strategy
We developed content addressing key customer questions:
- Created comprehensive loan guides for different needs
- Developed financial calculators and interactive tools
- Implemented FAQ sections addressing common concerns
- Created comparison content highlighting competitive advantages
- Developed educational content about responsible borrowing
Phase 3: Conversion Optimization
We focused on improving the application process:
- Redesigned application forms to reduce friction
- Implemented progress indicators throughout the process
- Added trust signals at key decision points
- Created targeted landing pages for different loan types
Phase 4: Trust Building & Compliance
We enhanced credibility while ensuring regulatory compliance:
- Added customer reviews and testimonials
- Implemented security badges and encryption indicators
- Created transparent fee and interest rate information
- Ensured all content met financial regulatory requirements
- Added clear privacy policy and data protection information
Results in Detail
Our comprehensive approach delivered significant improvements across all key metrics:
- User Growth: 58% increase in users visiting the platform
- Organic Traffic: 83% increase in organic search traffic
- Keyword Rankings: First-page rankings for high-value financial keywords, with position 1 achieved for our target phrases
- Bounce Rate: Reduced from 75% to 42% on key landing pages
- Application Completion: Improved form completion rate from 23% to 31%
"Working with SERP Intelligence transformed our digital presence in the competitive online loans market. Their strategic approach not only increased our visibility but significantly improved our conversion rates. The 58% growth in users has had a direct impact on our bottom line, and we continue to see improvements month over month. Their understanding of both SEO and the financial sector made them the perfect partner."
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